Problem Statement- If you are PM for PhonePe wallet, how will you increase the adoption of their newly launched wallet About the platform — PhonePe Wallet is a prepaid instrument as per RBI guidelines which helps make transactions faster and seamless as it doesn’t require a user to enter any…

Slack is the most popular chat and productivity tool in the world. It has a DAU of 12 million users with the highest conversion rate among freemium software products. 65 of the Fortune 100 companies have paid Slack workspaces and 500,000 organizations worldwide use Slack. How did they do it? Clear value proposition and demonstrated…

Can you imagine using any social media platforms without emojis? 😲⛔ Well, I definitely can’t! Expressing ourselves through emoticons has become so common that they are literally added nearly everywhere. They are part of how we digitally communicate. …

I love brainstorming with people. It is fun, more productive and inspiring. But have you all observed that in a brainstorming session with more than 4 to 5 people there are a few folks who are hyperactive while some freeze when asked to share their ideas. For me personally, it…

I know this might seem like a huge question, but it’s not something impossible to achieve. From trying to adopt a habit- such as exercising, working on a blog, meditating, or cleaning your desk before bed everything is possible thanks to Mr. BJ Fogg. Fogg suggests that three things are…

AARRR Metrics Framework is quite popular among the product community. It is basically an acronym for a set of five user-behavior metrics that the PMs should ideally be tracking: Acquisition, Activation, Retention, Referral, and Revenue. 🎭 Acquisition — How are people discovering our product or company? 🎭 Activation — Are…

We always see young toddlers with their never-ending list of Whys for everything and anything they come across though this turns out to be a test of patience for most parents, compelling them to end with ‘Because I said so’. Often we shut children down but they actually are the…

I’m not a dentist and trust me I don’t intend to give you any tips for healthy oral hygiene but what I meant to say by this test has a very important role in a company’s health. Do you know Google has made 234 acquisitions for which it has spent…

There is a ton of material/ frameworks available for Product Managers on the internet, something that never ends! But I feel that the best are the ones which can be easily applied in our daily life. Recently I read Steve Krug’s book ‘Don’t Make Me Think’📚 which is considered an…