Ever wondered why financial newspapers🗞 like ET, Financial Times are pink?

Back in 1893, the Financial Times, a prominent London newspaper, decided to start printing its articles on light salmon-pink paper. But why Pink?

Well, the reason was simple, the pink background was meant to distinguish the paper from its main rival, the Financial and Mining News. Plus, it was also marginally cheaper to print on unbleached, slightly pink paper at the time. And the result- FT was sold to a Japanese publisher for a whopping $1.3B.

We still find business newspapers printed in pink, even though white is much cheaper now, the reason of course is – OUT OF TRADITION!


Not every differentiator has to be related to your product or service’s value proposition. Sometimes a tweak to your brand’s visual identity is enough to stand out from your competitors and get your audience to take a second look.



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Somya Adhaulya

Somya Adhaulya


The misfits. The rebels. The round pegs in the square holes. The ones who see things differently!