What’s the most difficult thing for the Product Managers🎃?

There is a ton of material/ frameworks available for Product Managers on the internet, something that never ends! But I feel that the best are the ones which can be easily applied in our daily life.

Recently I read Steve Krug’s book ‘Don’t Make Me Think’📚 which is considered an essential read if you’re are a PM or a designer. Well, the least this book does is to make you realize the ‘common sense’ so that you can make your product (be it an app, website or a physical object) a lot more usable. Some of Krug’s lessons are just phrased beautifully, and some will make you think.

🥇Don’t make me think ~
Do you ever visit a webpage wherein you had to devote more than a second of thought to decide whether things are clickable or not? Well as per Krug, your product should be so obvious and self-explanatory that any user should be able to ‘get it’ and can figure out how to use the thing.

🥈It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice ~
Over the years enormous debates and studies have occurred to analyze how many times can we expect the users to click (or tap) to get what they want without getting too frustrated. In this respect, Krug believes that users don’t really mind a lot of clicks (up to a reasonable number) as long as each click is painless and they have continued confidence that they’re on the right track.

He considers the thumb rule to be ‘three mindless, unambiguous clicks equal one click that requires thought.’⚕️

🥉Get rid of half the words on each page, then get rid of half of what is left ~
Did you know that too much content can actually overwhelm users and make them unfocused and frustrated? In his book, Krug suggests getting rid of such content. Why? Because removing the extra blah-blah will result in a page that is easy to scan, consume while being accessible to a larger audience.